Motonormativity: A blind spot we all share

Just over a year ago some UK based psychology researchers published a study about how the standards that we apply to cars and driving is at odds with those that we apply in other areas of life. They called this motonormativity.

Motornomativity: How Social Norms Hide a Major Public Health Hazard

One of the authors recently gave a presentation on this subject at a conference and this is available on-line. It is interesting and certainly gives plenty of food for thought.

You can watch the presentation below.